Case study · Strukton Rail
2x relevant applicants + a 33% reduction in costs
How Sweden's rail infrastructure specialist turned hard-to-fill technical roles into a fully automated social recruiting engine — doubling applicant volume while spending a third less.
The challenge: specialised talent, an unknown employer brand
Strukton Rail AB maintain and build new rail systems across Sweden, and employees are the key organisational asset — expertise and a learning, helpful culture create the right environment for success. Yet this fantastic employer struggled with an employer brand relatively unknown outside the railway industry, so job listings had to work that much harder to attract needed talent such as electricians and other skilled workers.
Candidates also needed to be based in — or willing to travel to — remote areas of Sweden for lengthy stretches of time. And electricians are in great shortage on the Swedish talent market, let alone electricians specialised in railways, tramways or subways. Before Adway, Strukton Rail struggled to attract a single applicant for these and other roles.
Strukton Rail knew they needed to invest in social media to reach passive candidates, and initially went the agency route. Results were good — but they didn't deliver at a feasible ROI, while the expense limited the number of roles that could be promoted.
Strukton Rail contribute to a sustainable future by making punctual and safe railway traffic possible. To do this, they need engaged electricians, welders, drivers, project managers and other wonderful colleagues who love to take great personal responsibility and make projects happen.
Location: Sweden
The solution: targeted social ads that delivered on ROI
Strukton Rail swapped agency overheads for Adway's automated social recruitment marketing. Every vacancy now becomes a targeted social campaign the moment it's published — reaching the passive, specialised candidates job boards never could. Through Adway, Strukton Rail unlocked:
- A fully automated vacancy ad process across all relevant social platforms — with no time-consuming, costly marketing overheads
- Targeted, high-performance vacancy campaigns at the click of a button
- Data-based strategic advice to pinpoint hard-to-find talent and streamline their candidate journey
The results: shorter time-to-hire at a fraction of the cost
With Adway's strategic automation software in place, Strukton Rail went from promoting a handful of roles at agency rates to advertising the majority of their vacancies on social media — with zero manual input from the recruitment team.
Time saved
Adway's automated solution means zero time spent on lengthy, detail-heavy agency communications. And double the applications per vacancy means less time spent on sourcing.
Money saved
33% of their previous budget saved in their first year with Adway — with a predicted 16% saved annually going forward.
More vacancies at a lower cost
No longer limited to promoting a few roles at costly agency rates, today 60% of Strukton Rail's vacancies are advertised on social media using Adway.
More relevant candidates
Before Adway, some roles struggled to attract any candidates at all. With Adway, applicant volume doubled — and every role was filled.
More recruitment handled in-house
The platform gives the Strukton Rail recruitment team full control over all vacancy campaigns, eliminating the need for manual input.
Shorter time-to-hire
Better qualified candidates at half the sourcing time freed the team up to screen — drastically shortening time-to-hire.
Adway helps Strukton Rail talent acquisition run as if on rails.
Karin Flodin
Recruitment Manager, Strukton Rail
"Adway went over and beyond my expectations!"
"We've seen a 100% increase in quality applications since we started with Adway with an added, unexpected bonus of valuable, hands-on, data driven advice on how we can make our candidate journey even better." — Karin Flodin, Recruitment Manager at Strukton Rail
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