Case study · OnePartnerGroup
OnePartnerGroup: 115% growth in completed assignments — and 23× ROI
How one of Sweden's largest staffing firms scaled from 7% to 100% of client vacancies — across 24 regions, with 2,000+ multi-ad campaigns in six months and no extra headcount.
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115%
growth in completed assignments
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23×
return on investment
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100%
of client vacancies covered (up from 7%)
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2,000+
multi-ad, multi-brand campaigns in six months
The challenge
Strong on social — but stuck doing it by hand
OnePartnerGroup was an early mover on social recruiting, with a clear, active strategy that took a strong position in the candidate market. The problem was operational: the work was largely manual, which made it labour-intensive, slow, and expensive — every regional department had to tailor its own content and approach.
The team needed to scale. They wanted a uniform brand presence across all 24 regions to support long-term business growth, and a more efficient way to acquire great candidates for end clients. They turned to Adway for an automated platform built for scale — and for machine learning that could understand each talent pool the way no manual process ever could.
About OnePartnerGroup
A 3,000-employee partner offering expert recruitment, staffing, training, and production solutions, with a broad scope and presence in over 50 cities across Sweden.
The Adway approach
One automated platform. 24 regions. Every vacancy covered.
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01
Automated at the centre, tailored locally
Adway Connect deployed at a central level yet easily customised for each region — uniform brand presence across all 24 regions while letting local teams adapt messaging to their own talent pool.
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02
From priority roles to 100% of vacancies
OnePartnerGroup switched from creating expensive custom campaigns for a handful of priority assignments to running great campaigns for every single client vacancy — at a fraction of the cost.
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03
Volume and velocity without the manual lift
From 100 campaigns in 2020 to 2,000+ multi-ad, multi-brand campaigns within six months of switching to Adway — with significant cost and time savings, not added headcount.
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04
Machine-learning insight per talent pool
Adway's platform learned what worked for each regional audience and adapted messaging in flight — a level of insight not possible with the previous manual approach.
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05
Central control room for results
A single reporting view across every region and brand. Regional and central teams could create their own digital audiences, then aggregate them all in one place — and report results down to end clients.
The results
Higher quality, lower cost, and a competitive advantage in every client pitch
Within a single quarter of using Adway Connect, OnePartnerGroup saw an immediate spike in applicants per vacancy and 115% growth in completed assignments — meaning higher candidate quality, not just higher volume. The investment quickly became a USP in client dialogues.
-
115%
growth in completed assignments
-
23×
return on investment
-
100%
of client vacancies covered (up from 7%)
-
2,000+
multi-ad, multi-brand campaigns in six months
In their words
“With reliable data and better insights about our target groups, we are more proactive than ever. And with the team at Adway as our extended arms and brains, we get a superb mix of human and technical expertise. We get the automated platform and strategic advisory, all at once.”
Jane Bergman
Employer Branding Manager, OnePartnerGroup
Run great campaigns for 100% of your vacancies.
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