Try free. Pay as you grow.
One subscription. One credit wallet that fuels everything.
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Trial
Full platform, free.
Free14 days · no card needed
100 credits included- 1 brand
- Content generation preview
- Career-site scan & EVP intake
- Community support
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Most popular
Grow
Always-on employer brand.
€299 /moper month, billed monthly
300 credits / month- Up to 3 brands
- Spark · Pulse · Boost
- Meta · LinkedIn · TikTok · Snap
- Talent pool & audience segments
- 1 ATS integration · Email support
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Scale
High-volume, multi-brand.
€799 /moper month, billed monthly
1 000 credits / month- Unlimited brands
- Everything in Grow
- Candidate comms (SMS + in-feed)
- Advanced audience segments
- Unlimited ATS · Priority support
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Enterprise
Custom volume. Dedicated team.
CustomTalk to sales
Volume bundles · up to 30% off- Everything in Scale
- Dedicated Customer Success Manager
- Volume credit pricing (up to 30% off)
- SSO / SAML · Custom SLA
Credits fuel everything.
One balance. Images, video, AI strategy, distribution, candidate messages — all credits, matched to your billing currency.
Content generation
AI & strategy
Comms
Top up anytime
500 credits
€0.99 / cr
Standard rate
€495
5 000 credits
€0.94 / cr
Save 5%
€4 700
10 000 credits
€0.89 / cr
Save 10%
€8 900
Need more volume? Talk to sales — custom annual pricing up to 30% off.
Frequently asked
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What is a credit?
1 credit = 1 EUR in your billing currency (£, $, SEK, NOK — matched automatically). Credits are consumed when you generate content, run AI strategy, distribute campaigns, or send candidate messages. Your plan includes a monthly bundle; unused credits roll over one billing period.
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What's the difference between Spark, Pulse, and Boost?
Spark is a burst campaign — you pay 50 credits per day it runs, no subscription. Pulse is an always-on slot — 99 credits per month per slot, subscription. Boost is a one-off apply-now push — from 395 credits per campaign. Use any combination that fits your funnel.
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How does annual billing work?
Pay 12 months upfront on Grow or Scale and save 20%: €239/mo on Grow (vs €299 monthly), €639/mo on Scale (vs €799). Credits accrue monthly and roll over within the annual period.
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When do I get a credit discount?
Volume discounts start at 5 000 credits: 5% off at €0.94/cr, 10% off at 10 000 credits (€0.89/cr). Enterprise plans negotiate committed annual credit packages with custom pricing — talk to sales.
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Do I need a social media or content team?
No. Adway reads your career site and EVP, generates all content, and handles distribution. Your team reviews and approves — or sets it to auto-publish once brand guidelines are confirmed.
Your first 14 days are on us.
Connect your career site, let the AI read your EVP, and see your first branded posts in the feed — before you spend a single credit.