Meta
"It's bigger than the work."
Watch now 12K
Every impression,
remembered.
Audiences captures every touchpoint — views, clicks, follows, visits — into a warm, scored talent pool that compounds every week.
14-day free trial · No credit card · Cancel anytime
4.2×
more likely to apply when they already know your brand.
Familiarity converts. Audiences builds that familiarity — automatically.
Your talent pool, compounding.
Always-on social keeps your brand in feeds between roles. Every viewer gets sorted into your warm pool — passive, engaged, ready — so the audience you built last quarter is who you market to next.
See how audiences build
LinkedIn
"Tools that move millions."
See more 8.4K
TikTok
"Open roles. Live now."
See open roles 23K
Snapchat
"Behind every release."
Watch now 9.7K
YouTube
"Real craft. Real people."
See more 16K
Every touchpoint.
Every signal. Captured.
The Audiences pixel captures every interaction across every platform. Views, clicks, video watches, profile visits — each one scores the candidate and moves them closer to the pool.
Live impression scoring
Ad view +1 pt
Video watch 50%+ +3 pt
Ad click +5 pt
Career site visit +8 pt
Multiple touchpoints → Warm tier
Your talent pool
Growing now
8 weeks ago Today
8,432 candidates
Impressions that compound.
Meta
Facebook + Instagram
Watched 52s · +1 to pool
1. Impression captured
Every view, watch, and click tracked across every channel.
Candidate journey
Marcus K.
Frontend Developer · LinkedIn
Aware
Saw your ad twice
Engaged
Watched 80% of video
Warm
Clicked career site
🔥
Moved to Warm pool
Signals scored
Ad viewsVideo %ClicksSite visitsReturnsTime
2. Scored
Candidates move through Aware → Engaged → Warm automatically.
Your talent pool
Growing8,432
warm candidates
+327 this week
Aware
4,821
57%
Engaged
2,394
28%
Warm
1,217
14%
Fed by Pulse · Spark · Boost every week
3. Pool compounds
Six months in: 8,000+ warm candidates ready when a role opens.
Every impression
stays with you.
The pool grows with every Pulse campaign, every Spark film, every ad that runs. Every touchpoint compounds into a warmer, larger pool.
- Every Pulse job ad adds to it
- Every Spark brand film adds to it
- Every Boost activation cycle adds to it
- Career site visits score and enter automatically
Average pool after 6 months: 8,432 candidates
Pool activity
LiveER
Emma R.
watched Spark brand film
MB
Marcus B.
clicked job ad
SH
Sophie H.
viewed story ad
DK
David K.
visited career site
AL
Anna L.
watched video 75%
+327 added this week
8,432 total candidates
Not a database. A living pool.
Every interaction moves candidates through the tiers automatically. The pool is always current — no manual updates.
TIER 1 Aware
69%
Saw your content. Not yet engaged.
TIER 2 Engaged
22%
Watched, clicked, or followed.
TIER 3 Warm
8%
Multiple touchpoints. Ready to apply.
Also segmented automatically by
Category
TechManagementEarly careersJuniorSenior
Seniority
JuniorMidSeniorLead
Signal source
Meta adLinkedInTikTokVideo watchSite visit
See every signal.
In real time.
Track pool growth, engagement rates, tier distribution, and source breakdown — all in one dashboard.
Industry benchmarks included
See how your pool size, engagement rate, and warmth distribution compare to similar companies in your industry.
app.adway.ai/audiences
Audiences · Talent pool
All channels · Last 30 days
Growing
Total candidates
8,432
This week
+327
Tier distribution
Aware 5,818
Engaged 1,855
Warm 674
Top warm candidates
ER
Emma R.
Senior Engineer
87 pts
WarmMB
Marcus B.
Tech Lead
74 pts
WarmSH
Sophie H.
UX Designer
68 pts
WarmEvery platform. One pool.
Audiences captures interactions across every channel simultaneously. Every platform contribution compounds.
YOUR
POOL
Meta
32%
28%
TikTok
21%
Snapchat
11%
YouTube
8%
The pool compounds.
Every Pulse campaign adds to it. Every Spark film adds to it. Every week the pool grows warmer. Six months in — you have 8,000+ candidates who know your brand.
See how Pulse fills it Growing
6 months Pool growth
Mo 1 Mo 6
Candidates in pool
8,432
+485%
growth
Built for the moment
you need to hire.
When a role opens, Boost activates the pool. Warm candidates see the role first. They already know you — they apply.
See how Boost activates the pool
Conversion lift
4.2×
more likely to apply when they know your brand
Pool size
8,432
avg pool size at 6 months
Growth days/year
351
days the pool grows each year
Also on the platform
How Audiences connects with the rest of Adway
Job Ad Engine
How does Pulse connect to Audiences?
Every job ad and brand ad Pulse publishes adds directly to your Audiences pool. Every impression, click, and video watch is captured and scored — Pulse runs the reach, Audiences retains the talent and compounds it week over week.
Learn about Pulse AI Creative Studio
How does Spark connect to Audiences?
Every brand film Spark generates — Anthem tracks, Story tracks, interview clips — runs on social and feeds impressions into your pool. Candidates who watch 50% or more score three points higher in Audiences, making Spark films some of the highest-value pool-building content you can run.
Learn about Spark Pipeline Activation
How does Boost use the pool Audiences builds?
When a role opens, Boost reaches directly into your Audiences pool — targeting Warm and Engaged candidates first. The pool Audiences has built over months becomes the pipeline Boost converts in days. No cold targeting. No wasted reach.
Learn about Boost