Our story

Shaping Social Recruiting. The Adway.

Born in the Nordics and scaled across the globe, we’re on a mission to reimagine how the world hires top talent at the speed of social.

When HR professionals spend more time marketing to talent than meeting them, something has to change. Adway is on a mission to solve the world’s greatest hiring challenges through technology.

We shop, share, selfie, and send on social media; 4.9 billion people scrolling 2.5 hours on average, every day. Yet when it comes to recruitment, traditional processes keep companies locked out from tapping into the true potential of social—engaging top talent on their terms and in their feeds, before they even start searching.

At Adway, we’re changing that. With AI-driven automation and seamless ATS integration, our social recruiting technology helps in-house hiring teams and recruitment agencies transform their talent attraction, all from a single platform.

From our home in Sweden and out to the world, we’ve come a long way since 2017. A Fosway 9-Grid Core Leader for the past 4 years, our strong team goes further to make sure our clients don’t just reach top talent on social—they resonate with them. Why?

Because in today’s world, your best candidates aren’t applying first. They’re scrolling. We don’t believe in waiting for candidates to find you. With programmatic social recruiting, our technology does the heavy lifting so you can focus on what really matters: hiring the best people faster, before the competition even knows they’re looking. That’s the Adway.

  • 745 million

    touchpoints with quality candidates since 2017

  • 298 clients

    transformed into social recruiting leaders

  • 54 countries

    targeted with Adway ads

Adway Leadership

The team shaping social recruiting

  • Viktor Nord

    Head of Growth

  • Richard Sörensson

    Head of Innovation

  • Victor Göthensten

    Chief Operating Officer

  • Sara Dalsfelt

    Chief Marketing Officer

  • Abel Abraham

    Partner & Sales Director

  • Kristin Molin

    Global Sales Director, Agencies

  • Madeleine Eneroth

    Head of Partnerships

Adway Board

Guided by operators who’ve built and scaled category leaders

Our board combines deep HR-tech, marketing-tech and SaaS-growth experience — steering Adway from Nordic challenger to global category-defining platform.

We listen to learn and share what we know. From expert panels to industry deep-dives, scan our latest Adway Live sessions and stay tuned in to the latest talent trends.

We have an amazing team — with room for more

Working with the world’s biggest brands. Growing alongside greatness.