Predict · Recruitment Marketing ROI

Knowledge = Power
Data = Profit

Forecast your spend, fine-tune your strategy and position Talent Acquisition as a strategic force in your business's success.

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Adway Predict analytics dashboard showing key recruitment metrics — average applicants, fill rate and time to hire — with distribution charts, awareness trends and campaign filters

4.9/5

on G2
  • Sandvik
  • Adecco
  • Manpower
  • SATS

Machine learning
for talent attraction

  • Analytics software that statistically evaluates millions of advertising data records.
  • Accurately predicts bottom-line, talent acquisition and recruitment marketing impact.
  • A privacy-first, cookie-less world awaits — built on anonymised first-party data.
  • Showcase your performance against industry benchmarks.
Illustration of a globe covered in phones showing social job ads, with a magnifying glass and the caption 'Data based on million of job ads'

Let's get into it

Join our founder, Richard Sörensson, as he expands on the power of Predict.

Richard Sörensson, Founder and Head of Innovation at Adway, in front of a pink and purple triangle graphic
"At Adway we are driven to revolutionise the world of talent acquisition through cutting-edge innovation. We empower our global enterprise clients to effortlessly attract a wealth of exceptional talent and drive their companies future - all through unbiased, data driven and fully automated processes."

Richard Sörensson

Founder and Head of Innovation @ Adway

Predict campaign dashboard showing average impressions, reach, clicks and engagement rate over time, demographic distributions, and local-to-global and junior-to-senior targeting sliders

Data that reflects your recruitment KPIs

  • Know the cost to advertise to different talent pools: from engineers to data scientists, construction workers to digital marketers, early career hires to senior management.
  • Precisely forecast your budget requirements for meeting your talent needs anywhere on the globe.
  • Track time-to-hire, fill rate, cost-per-hire and diversity of applicants.

Prove the business value
of your talent acquisition efforts

  • Empower your TA team with data that translates into tangible business value for your organisation.
  • Workforce planning with actionable data to streamline your recruiting strategy.
  • Data-backed ROI predictions, to unlock TA as a strategic success factor in your organisation.
Illustration of candidates on a conveyor belt with money bags and a calculator, captioned 'Money + insight = qualified candidates'

Unlocking the power of AI
in talent attraction

1

AI that connects

Explore how talent acquisition teams leverage AI to connect with the right candidates and streamline the entire recruitment process.

2

Forecast and optimise

See how Adway's Predict feature empowers your recruitment strategies with accurate forecasting and ongoing optimisation.

3

Beyond the buzzwords

AI and machine learning aren't just buzzwords — they're essential tools that redefine how we attract and engage with talent.

Forecast your spend.
Prove your impact.

See what Predict's machine learning can tell you about your next hire — before you spend a cent.

Request a demo

Also on the platform

How Predict connects with the rest of Adway

Always-On Publishing

Where does the data Predict learns from come from?

Always-on Job Ads keeps your employer brand publishing across Meta, LinkedIn, TikTok, Snapchat and YouTube every week — and every campaign feeds the advertising data records that Predict statistically evaluates.

Learn about Always-on Job Ads
Social Talent Pool

How do forecasts turn into warm candidates?

Audiences captures and scores every signal your campaigns generate, building a talent pool you can plan against — with Predict telling you what reaching each pool will cost.

Learn about Audiences
Ad Hoc Activation

What happens when a critical role can't wait?

Boost activates your warm talent pool for urgent roles. Predict's forecasting helps you budget the activation before you commit the spend.

Learn about Boost

FAQ

Predict — frequently asked

What is Adway Predict?

Predict is Adway's machine-learning analytics software for talent attraction. It statistically evaluates millions of advertising data records to accurately predict bottom-line, talent acquisition and recruitment marketing impact — so you can forecast your spend before you commit it.

How does Predict forecast my recruitment marketing budget?

Predict knows the cost to advertise to different talent pools — from engineers to data scientists, construction workers to digital marketers, early career hires to senior management — and precisely forecasts the budget required to meet your talent needs anywhere on the globe.

Which recruitment KPIs does Predict track?

Predict tracks time-to-hire, fill rate, cost-per-hire and diversity of applicants, and lets you showcase your performance against industry benchmarks.

Does Predict work without third-party cookies?

Yes. Predict is built privacy-first for a cookie-less world, running on anonymised first-party data.

How does Predict help me prove the business value of talent acquisition?

Predict gives your TA team data that translates into tangible business value: workforce planning with actionable data, and data-backed ROI predictions that unlock talent acquisition as a strategic success factor in your organisation.