Talent pools
Your next great hire?
Already in your social talent pool.
Finding top talent shouldn't start from scratch. Build and nurture diverse talent pools that keep the right candidates engaged and your pipeline performing.
The power of pre-engaged talent pools
Traditional talent databases go stale, fast. Adway's always-on social talent pools use precision targeting and an AI-driven talent pipeline to group, connect, and engage high-quality candidates long before they start job searching.
Keep talent warm with ongoing employer-brand engagement. Build a sustainable pipeline of pre-engaged candidates that's ready when you are.
What you get
Pools that compound, not databases that decay
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01
Always-on employer brand
Run continuous employer-brand activation across paid social so your culture, EVP, and roles are visible to the right people long before they're job-searching.
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02
AI precision targeting
Programmatic, behaviour-led targeting groups candidates by skill, seniority, and intent — so you build pools of people who would actually fit, not just people who clicked.
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03
Pool that compounds month-over-month
Every campaign feeds the pool. Engagement adds people, nurture keeps them warm, and the pool grows in value the longer it runs — the opposite of a stale CV database.
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04
Convert when the role opens
When you have a role to fill, you're not starting from zero. Pre-qualified talent is already engaged and ready to apply — with seamless ATS integration on the back end.
Segment by need
One pool isn't enough. Segment for every hiring need.
For every candidate profile, you need a specific sourcing strategy. Adway's AI-powered segmentation groups people by skill, seniority, and intent — so you nurture distinct pools and find the right people, faster.
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Technical & specialist roles
Engineers, developers, analysts, and other hard-to-source profiles.
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Leadership & executive
Hard-to-reach senior talent, pre-engaged before they're on the market.
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Diverse & inclusive hiring
Expand reach, break bias, and tap into underrepresented talent pools your traditional sources miss.
How it works
Always on. Forever scalable.
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Find them where they're active
Multi-platform social media activation puts your employer brand in front of the right talent on Meta, LinkedIn, TikTok, and Snapchat — wherever they already spend time.
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Keep them warm
Automated nurture sequences run in the background, so engagement compounds without your team running campaigns manually every week.
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Pre-qualify into applicants
When a role opens, pool members convert to applicants through Social Apply — and land in your ATS pre-scored and ready to review.
Stop chasing candidates.
Start nurturing your pool.
Build a sustainable hiring strategy that keeps candidates engaged before they even start searching. Boost your quality of hire with Adway.