Case study · PEAB
PEAB: 144% increase in relevant talent — local at scale across four countries
How a 16,000-person Nordic Community Builder doubled candidate inflow and made an impact on diversity — by centralising recruitment marketing with Adway while preserving local presence in every region.
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144%
increase in relevant talent
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2×+
candidate inflow into vacancies
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16,000
employees served across four countries
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SEK 58B
net sales — Nordic Community Builder scale
The challenge
Hire local volumes at multinational scale — and keep the brand consistent
PEAB is a juggernaut within construction and civil engineering, with over 16,000 employees and a very specific talent-acquisition goal: hire large volumes of local personnel across several countries, while engaging with their full talent pool — including under-tapped audiences.
Meeting that goal meant strengthening the employer brand, building a better presence among target audiences in every region, and creating a more diverse workforce. PEAB needed a targeted, cost-efficient, data-driven talent-acquisition strategy — and because the candidate audience was spread across many regions, they also needed quality control over job advertisements to keep brand presence consistent across channels.
About PEAB
A Nordic Community Builder with 16,000 employees and net sales of SEK 58 billion. With a local presence and a focus on owned resources, PEAB develops and builds everyday life where it is lived — across Sweden, Norway, Finland, and Denmark.
The Adway approach
Centralised recruitment marketing — built for local hiring
As a complex multinational, PEAB needed to implement a digital talent-attraction strategy that centralised recruitment marketing and talent acquisition across the entire organisation. They partnered with Adway to do exactly that.
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01
Centralised marketing, local presence
Adway centralised PEAB's recruitment marketing across a complex multinational organisation while preserving the local presence the brand is built on — every region, every site, every country.
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02
Automated job advertising across social
Vacancy ads now run automatically across the right social channels, freeing PEAB's on-the-ground recruiters from manual posting and letting them spend that time meeting great candidates.
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03
AI-powered audience relevance
Adway's AI continually raises the relevance of who sees each role — driving up engagement and inflow without inflating spend, and contributing measurably to diversity goals in the candidate pipeline.
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04
Consistent brand across regions
Quality control over job advertisements at scale — so the PEAB brand and presence stay consistent across Sweden, Norway, Finland, and Denmark, even as local teams operate independently.
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05
Data-driven cost savings
A targeted talent-acquisition strategy that delivered measurable cost savings, made day-to-day TA processes more efficient, and gave central leadership the data they needed to keep optimising.
The results
Doubled candidate inflow, higher engagement, more relevant talent
By automating job advertisements across social and increasing target audience relevance through Adway's AI-powered platform, PEAB freed up countless hours for on-the-ground recruiters to focus on meeting great candidates — while moving the needle on diversity in talent acquisition.
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144%
increase in relevant talent
-
2×+
candidate inflow into vacancies
-
16,000
employees served across four countries
-
SEK 58B
net sales — Nordic Community Builder scale
In their words
“Since we started working with Adway we have more than doubled the number of candidates into our vacancies, and that is a fantastic result. And we have also made sure that we attract relevant candidates — because we have a high engagement on our ads.”
Anita Florén
Head of Recruitment, PEAB
Hire local — at multinational scale.
See how Adway centralises recruitment marketing across regions and brands without losing the local presence your candidates expect.