Case study · ELITS
ELITS: 200% higher fill rate, at half the cost
A specialist Nordic IT consultancy needed senior tech talent — fast, at volume, and without burning hours on ad ops. With Adway, ELITS doubled fill rate, 5×'d applications per vacancy, and spent zero hours running recruitment marketing.
-
200%
increase in fill rate through social ads
-
5×
more applications per vacancy
-
60%
of all commissions now filled through Adway social ads
-
½
the recruitment marketing cost per year
The challenge
A hyper-competitive tech market — and a business growing fast
ELITS is an IT consultancy specialised in infrastructure and cloud technologies, helping Nordic companies solve complex problems and build innovative software. Their model: source senior tech talent and assemble bespoke teams on demand.
The tech recruitment market had become extremely competitive — ELITS needed to be one step ahead to reach top candidates through the noise. They also faced an additional challenge: business was growing at an extremely rapid pace, and the volume of qualified applicants needed to rise, quick.
Traditional recruiting channels were no longer cutting it. Early investments in social recruitment marketing weren't driving results either. So ELITS did what they do best: find the smartest possible solution. They reached out to Adway for a better way to leverage social media and automated recruitment marketing.
About ELITS
A Swedish IT consultancy specialised in cloud and infrastructure, helping Nordic companies meet their most complex needs with a full-package solution — including the best senior tech talent.
Through Adway, ELITS unlocked
An always-on tech-talent engine — fully automated, ATS-native
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01
Targeted, high-performance vacancy campaigns
Zero start time and zero man-hours required — every new role launches as a precision campaign that hits the right tech audience from day one.
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02
Fully automated, ATS-native
The vacancy-to-ad workflow is automated end to end. A few clicks (or less) directly from the ATS — no marketing overhead, no waiting for an agency.
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03
Always-on candidate inflow
Social talent pools grow continuously and stay accessible inside the ATS — so when a commission lands, the right senior developers are already a click away.
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04
Branding that boosts vacancy advertising
Employer-branding campaigns run alongside vacancy ads, lifting the performance of every role and making ELITS recognisable to passive tech talent across the Nordics.
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05
Zero hours on recruitment marketing
The internal time cost of running ad campaigns drops to zero. ELITS' team works strategically on talent strategy instead of doing platform admin.
The results
In a hyper-competitive talent market, the results speak for themselves
-
200%
increase in fill rate through social ads
-
5×
more applications per vacancy
-
60%
of all commissions now filled through Adway social ads
-
½
the recruitment marketing cost per year
-
0 hours
spent on recruitment marketing — the team works strategically instead of running platforms
In their words
“As soon as we saw the demo we understood the potential. Adway completely removed the hassle of advertising vacancies, and allowed us to work strategically with branding campaigns. We now have always-on advertising with engagement metrics off the charts, and our talent pipeline is constantly filled. Incredibly smooth.”
ELITS
Tech consultancy — cloud & infrastructure
Source senior tech talent — without the platform overhead.
See how Adway runs your vacancy advertising end to end so your team can work strategically on talent — not on ad ops.